Why ZipSocket

Why ZipSocket

ZipSocket is an online collaboration tool that enables people to connect and share their screen within seconds, without downloads, emails or accounts. You may say, “what, another online meeting tool? What does ZipSocket do that other tools on the market cannot?” Let me explain why ZipSocket is better than other online meeting tools.

Other online meeting tools are frustrating

Starting a meeting easily and quickly is one of the biggest issues with other online meeting tools. Most tools require participants to download software and/or have an account to start a meeting.  Others require users to send participants links to the meeting. Connecting everyone to the meeting can take a lot of time and cause a lot of frustration.

Zombie at work
Online Meeting Horror Story

We’ve heard many stories about how frustrating starting meetings can be with other tools. I’ve personally experienced this before joining ZipSocket. You can read the gruesome details at ‘A true online meeting HORROR story’.


Other tools don’t work for small businesses

The pain of starting online meetings prevents many small businesses from using online meeting tools. This can be architects, lawyers, accountants, real estate agents, or any small business that frequently speaks to customers on the phone. Their clients don’t have the patience, and sometimes the expertise, to download software or set up an account.

The following diagram illustrates how painful other online meeting tools can be. By the time the online meeting starts, the client is frustrated or no longer wants to be in the meeting.

It's hard to start a meeting with other online meeting tools.
Trying to connect with other online meeting tools

A survey we conducted of over 200 small businesses that frequently talk to customers on the phone demonstrates this fact. 70% of them do not use online meeting tools today.

When asked if they would use a tool like ZipSocket – a tool that connects with someone on the phone without the hassle of current tools*, 37% stated that they likely would use it, and 21% said they were neutral.

*The description for the survey:
“ZipSocket’s online meeting tool allows you to connect with someone on the phone and share content in seconds – no downloads, emails, or logons. Would you use it?.”

Other tools don’t work for in-person meetings or conferences

Another use case where current online meeting tools fail is an in-person meeting. How many times have you been in a meeting where the projector doesn’t work, or there is no projector in the room, or the screen is too small for everyone to see it? Almost everyone brings laptops or tablets to meetings, conferences and lectures, yet in these circumstances, people generally don’t use online meeting tools to share content to everyone’s devices. Why? Because with other online meeting tools it’s too difficult to start impromptu meetings.

How one may feel when they can’t present in meetings

The vision of ZipSocket came to our founder, Andrew, when he witnessed a very frustrated trainer attempting to share training material in a conference room with a broken projector. The class was too big to email so he wrote a very long website address on the board. Unfortunately, he copied it incorrectly. After realizing his mistake and correcting it, he had wasted fifteen minutes of valuable class time before everyone could see the material.

ZipSocket starts meetings faster and feels like magic

With ZipSocket, first-time users can start a meeting and share their screens in less than a minute. Returning users can connect and share in 10 seconds. Participants that don’t need to share their screen can connect and see content in 10 seconds or less. ZipSocket is fast because you don’t need to have an account, download software or email participants.

Here’s how to connect and share content:

  1. Tell everyone in the room, or on speaker phone, to go to ZipSocket.com and connect
  2. Start talking, In 5-10 seconds ZipSocket connects you by matching the sound of your voice.
  3. Add the screen share extension to chrome and share your screen, or type in a website address to open the site on everyone’s browser.

For more information on how to connect and share your screen read 3 simple steps to connect and screen share with Zipsocket.

It’s so easy to start a meeting that many people say “Wow, that was like magic! How did it know we were in the same meeting?”

A picture of a Rabbit in a hat being shared through ZipSocket
ZipSocket is so easy it feels like magic

Machine intelligence powers ZipSocket’s magic

Other online meeting tools are so frustrating because they rely on users to figure out how to connect participants to a meeting. ZipSocket’s connection process feels like magic because we leverage machine intelligence to determine who you are meeting with and connect you quickly. Participants just need to go to ZipSocket.com and press to connect – we do the rest.

How does it work? Meeting conversations are very unique. The possibility that two people say exactly the same thing at the exact same time is highly unlikely. Furthermore, each person speaks in different tones, speed and intensity. ZipSocket takes advantage of the fact that conversations are unique in order to connect meetings.

How ZipSocket uses conversational audio to connect meetings

The microphone of each device connecting records and uploads audio snippets to our matching service. The service analyzes these snippets to determine who is in the same conversation. Once ZipSocket determines who is in the same meeting it authenticates the users and connects them.

An cartoon of an architect connecting with ZipSocket and sharing a kitchen design with a customer
ZipSocket connects by matching the sound of your voice.

Since many rooms have similar background noises, we only analyze uploaded audio where voice is present. If we can’t detect voice then the audio is ignored. That’s why it’s important to talk during the connecting process.

Your privacy is very important to us so we do not store any audio that is uploaded. Each audio snippet is permanently deleted after it is analyzed by the matching service. You can see and control when ZipSocket is capturing audio. The current default is to capture audio for one minute during the connection process. Participants can stop and start the connection process at anytime.


Use cases for ZipSocket

ZipSocket works for anyone who is already in a meeting and who needs to share content on participants’ devices. This includes anyone on the phone or in face-to-face meetings. All you need to do is tell everyone to go to ZipSocket.com and connect.

Small businesses use ZipSocket to improve calls with customers


ZipSocket is the best online meeting tool on the market for small businesses who frequency talk to clients on the phone. It is so easy to connect and share your screen that even the most technically challenged customers can do it. The diagram below demonstrates how easy it is for customers to connect and share.

Here are some of the use cases where ZipSocket can be used by small businesses:

  • A customer service representative of a small software development company has customers share their screens to troubleshoot issues.
  • An architect shares their latest designs of a vacation house with an out-of-town customer over the phone.
  • A freelance photographer reviews her portfolio with a potential customer.
  • A salesperson for a small company shares product information with potential customers without having to send a link to the meeting.
  • An account representative for a small company reviews bills with customers in real-time.
  • An accountant reviews a customer’s Quickbooks information.


ZipSocket also supports situations where a small business wants control of what the customers sees and when. We’ve heard stories where customer review attachments before the meeting and form an incorrect impression. When you share your screen the customer only sees what you see and can’t flip ahead, or get distracted by other content material.

ZipSocket easily supports impromptu meetings

Since it is so easy to start a meeting with ZipSocket it is perfect for those impromptu meetings.

ZipSocket can be used to connect and share content when:

  • The projector fails in a conference room or the projected material is too small for everyone in the room to see it.
  • A colleague or customer calls you on the phone and the discussion would be better if you could share your screen
  • An unexpected participant shows up to a conference call


The future of ZipSocket

Today, ZipSocket supports meetings in progress. In the future, ZipSocket will support meetings that haven’t even started. Imagine a tool that just knows who you want to meet with and how – local, remote, new contacts or repeat meetings. Our R&D efforts are going full bore and we’re excited about where we’re going.

If you want to learn about on new ZipSocket features when we release them, send us an email letting us know you want to be on our mailing list.